Consumerism and Environment - 783 Words

HOW CONSUMERISM AFFECTS THE ENVIRONMENT 1. Firstly, I will give an introduction about consumerism and its evolution throughout time and, to get a general picture of the subject, I will try to present different views on consumption, that is to say, advantages /disadvantages or pros and cons of consumerism 2. Afterwards, Ill focus on problems of over-consumption, concerning the environment†¦ 3. And finally, I ´ll give some ideas about what we can do (these are†¦solutions) as well as some conclusions 1. Consumerism is a phenomenon that was always immanent in the relatively developed societies, where people purchased goods and consumed resources excessive to their needs. However, there was a major change after the†¦show more content†¦Plastic bags effect our environment because when they are thrown out they can get washed into our water ways .when they reach the rivers and oceans, animals can get caught up in the plastic bag and suffocate. The buying and selling of fuels is also a major issue because the machines it goes into turns it into a poisonous gas (carbon monoxide) which is omitted into the world’s atmosphere. 3. So what is the solution? Can we do anything to change the consumerist society? Yes, we can and more than that - we have to. What the anti-consumerists propose is - to own less and to enjoy what you own more. Basically, many things we buy we dont need. As it goes in an anonymous quote â€Å"We buy things we dont need to impress people we dont know†. And therefore, thoughtful consuming will finally get us to the point of rational usage of natural resources. In order to change, we will have to get rid of a throw-away mentality. â€Å"Reduce, reuse, recycle† is a simple anti-consumerist mantra. And it does work, even if you think that you alone will hardly make any difference. ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- -------------------------------------------------Show MoreRelatedWho Is The Physician? An Organization For Health Care?848 Words   |  4 PagesProMedica surveyed over 24,800 respondents to discover evolution of consumer from required physician referrals to technology advancements creating health care consumerism notion. Physician’s referrals dropped in half from by 2009; which was the leading influence during this time period (Winan and Kasubski, 2011). The physician-focused strategy is method used further enhance the patient’s independence. To go into line with the patient’s independence health care providers are marketing the valueRead MoreCorporate and Collaborate Consumerism875 Words   |  4 PagesLeague? Now, who are the California state reps in the House of Representatives? Maybe if corporate or collaborative consumerism was trying to invest in the future, average citizens could answer the last important question. Instead, corporate and collaborative consumerism is the latest tool to help ruin modern society with lack of original thought, manipulation, and damaging the environment. A young women walks into Ikea as she has been saying she needs a new bed for quite some time now. She finds herselfRead MoreEssay on American Consumer Culture1031 Words   |  5 PagesInternet, or elsewhere, the culture of buying is deeply ingrained in American culture. Fueled largely by advertising and the current credit system, America’s consumer culture is depleting our planet’s finite natural resources and polluting our environment. Consumerism has instilled in Americans an artificial, ongoing, and insatiable desire for mass-produced and marketed products, and the money with which to buy them, with little regard to their actual usefulness or necessity. This constant desire to acquireRead MorePatagonias Sustainability Strategy : DonT Buy Our Products Case Study1160 Words   |  5 Pagesstatus. The case study ‘Patagonia’s Sustainability Strategy: Don’t Buy Our Products’ prepared by Zahir Dossa discusses consumerism and the way Patagonia ha s decided to challenge this phenomenon. The case study emphasizes on negative waste impacts of consumerism on the environment providing justification why people should purchase only necessary things and protect the environment. The discussion of Patagonia’s development path and chosen strategies provides a great example of a successful businessRead MoreThe Study Of Human-Environment Interactions Has Been A1384 Words   |  6 PagesThe study of human-environment interactions has been a major focus for environmental sociologists for the past 40+ years. One key line of research has been the investigation into who engages in pro-environmental behaviors, which can range from voting for political officials and pro-environmental legislation (Gruber 2003) to recycling (Bamberg et al. 2007), leaf burning (Dunlap and Van Liere 1978), and even public transportation habits (Carrus et al. 2008). This line of research has given us a clearRead MoreAnalysis Of Zygmunt Bauman s Consuming Lif e And Liquid Modernity983 Words   |  4 Pagestheories to those of the author. In consuming life, Bauman asserts that consumerism has surpassed the mundane quality of consumption. This means that human advancement has led to the quintessential disorder where consumerism coerces humans into lukewarm and superficial meeting of needs and desires, as opposed to consumption which was individualistic in nature and self-gratifying. Individuality is the opposite of consumerism. Bauman attests that desires and life of worth can be attained only fromRead MoreThe Marketing Of Green Marketing Theory Essay1660 Words   |  7 Pagesmarketing strategies resulted in over-exploitation, waste of resources and enterprises ignored environment deterioration. Under such strategies, enterprises only concern profit but ignores harms to consumers’ health and destroys the balance of environment. Because of these, the marketing theoretical circle started a serious discussion on how to balance the re lationship of business operation and environment protection. Many influential marketing theories were raised. In 1979, Henion first presentedRead MoreYouth And The Hip Hop Youth Culture1695 Words   |  7 Pagescultures are determined by ways of living and they revolve around peer groups that stress a definitive style of living as an external designation of affiliation and appearance. In this essay, I will analyse how globalisation, popular culture, and consumerism emerge as factors that influence the participation of young people in the hip-hop youth culture in Australia. I will also apply the human ecological theory in order to facilitate the understanding of factors that affect youth participation inRead MoreThe Impact Of Consumerism939 Words   |  4 PagesAccording to Dictionary.com, consumerism is defined as â€Å"the concept that an ever-expanding consumption of goods is advantageous to the economy.† Basically, this definition boils down to people getting more people to buy more products is a good thing. However, things aren’t always as they seem. In order to get peo ple to be interested in your product, there is lots of advertisement involved and this of course costs money. Unfortunately, with lots of advertisements, they may not tell the whole truthRead MoreWall-E versus Feed Essay1212 Words   |  5 Pageslines. Environment, consumerism, and the characters share similar qualities in Feed and Wall-E. In Feed, M.T. Anderson overstresses a polluted society that languishes in an â€Å"intricately rendered city† with a dying environment (Scott 1). He writes of an extreme point where the world needs air factories to live. While Violet is talking to her father she realizes, â€Å"‘the forest’s gone. Yeah. Jefferson Park? ‘Yeah. That was knocked down to make an air factory (Anderson 125). The environment in Feed

Definitions (797 words) Essay Example For Students

Definitions (797 words) Essay DefinitionsHagia Sophia: Church erected in Constantinople during the reign of Justinian, which later became a mosque and a museum; ranks as one of the world’s most important examples of Christian architectureGrand Canal: One of the world’s largest waterworks project before modern times built during the Sui dynasty under second emperor, Sui Yangdi, in order to facilitate trade between northern and southern China, mainly in an attempt to make supplies of rice and other food crops from the Yangzi River valley available to those in the northern regions; series of artificial waterways that spanned almost 2,000 kilometers from Hangzhou in the south to Chang’on in the west to the city of Zhuo (near modern Beijing) in the north; integrated economies of northern and southern China, establishing an economic foundation for cultural and political unityGiovanni and Lusanna: Depicts the court trial of Lusanna Girolamo (belonging to the artisan class) and Giovanni della Casa (p atron class) taking place in Renaissance Florence; Lusanna states that she and Giovanni are married, however Giovanni disperses this claim; focuses on the social hierarchy and the interaction of different social classesGupta Empire: (320-480) India Founded by Chandragupta (unrelated to Mauryan Emperor) and centered in Ganges Valley. Flourished under his son, Samudragupta (ca.335-375), who by means of military conquest and political shrewdness brought much of India from the Himalayas in the north to the Vindhya Mountain in the south under his goverment. Samudragupta put an end to weakness and fragmentation, and laid the foundations for India’s Golden Age. Under Samudragupta’s son Chandragupta II (ca.375-415), the Gupta Empire reached its height. Chandrragupta II overthrew Shakas (invaders from the borders of China) and as a result, trade between India, Mid-East and China came under the Gupta Empire’s protection. Crisis hit the Gupta Empire with the invasion of th e White Huns. Skandagupta (ca.455-467) managedto throw back the invasion the Huns failed to uproot Gupta Empire, but essentially dealt the dynasty a fatal blow. Caliph: The Umayyad Caliphs (661-750); The Abbasid Caliphs (750-1258)Muhammad died in 632, leaving no instructions for the future government of the Muslim community. A group of Islamic leaders met in Medina (now in Saudi Arabia), the capital of the Muslim world at that time, and elected Abu Bakr, the Prophets father-in-law and closest associate, to lead the community. Abu Bakr took for himself the title khalifat Rasul Allah (Arabic, â€Å"successor to the Messenger of God†), from which the term caliph (Arabic, khalifah, â€Å"successor†) is derived. Umar I became the second caliph in 634. Under his leadership, the first great expansion of Islam outside of Arabia took place. Egypt, Syria, Iraq, and the northern part of Mesopotamia became Islamic territories, and the armies of the Persian Empire were routed seve ral times. Umayyad caliphs, vastly enlarged the Muslim empire and created a bureaucracy capable of administering it. Under the Umayyads, Muslim armies swept eastward to the borders of India and China, westward across North Africa to the Atlantic Ocean, then northward through Spain and over the Pyrenees Mountains into France. The Umayyads were overthrown by a combination of Shiite, Iranian, and other Muslim and non-Muslim groups dissatisfied with the Umayyad regime. By 747 they had secured enough support to organize a rebellion in northern Iran that led to the defeat of the Umayyad caliphate three years later. The Abbasids executed most of the Umayyad family and moved the capital of the empire to Baghdad. The Abbasids became patrons of learning and encouraged religious observance. They were the first Muslim rulers to become leaders of an Islamic civilization and protectors of the religion rather than merely an Arab aristocracy imposing an Arab civilization on conquered lands. Under t heir caliphate Baghdad replaced Medina as the center of theological activity, industry and commerce developed greatly, and the Islamic empire reached a peak of material and intellectual achievement. .uc80931a444fa7957a0a70111753f5c24 , .uc80931a444fa7957a0a70111753f5c24 .postImageUrl , .uc80931a444fa7957a0a70111753f5c24 .centered-text-area { min-height: 80px; position: relative; } .uc80931a444fa7957a0a70111753f5c24 , .uc80931a444fa7957a0a70111753f5c24:hover , .uc80931a444fa7957a0a70111753f5c24:visited , .uc80931a444fa7957a0a70111753f5c24:active { border:0!important; } .uc80931a444fa7957a0a70111753f5c24 .clearfix:after { content: ""; display: table; clear: both; } .uc80931a444fa7957a0a70111753f5c24 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc80931a444fa7957a0a70111753f5c24:active , .uc80931a444fa7957a0a70111753f5c24:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc80931a444fa7957a0a70111753f5c24 .centered-text-area { width: 100%; position: relative ; } .uc80931a444fa7957a0a70111753f5c24 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc80931a444fa7957a0a70111753f5c24 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc80931a444fa7957a0a70111753f5c24 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc80931a444fa7957a0a70111753f5c24:hover .ctaButton { background-color: #34495E!important; } .uc80931a444fa7957a0a70111753f5c24 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc80931a444fa7957a0a70111753f5c24 .uc80931a444fa7957a0a70111753f5c24-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc80931a444fa7957a0a70111753f5c24:after { content: ""; display: block; clear: both; } READ: Animal Farm 7 Essay Hadj/Hajj: Islam, the major pilgrimage to Mecca. The term hajj means standing before a deity in a sacred place or voyage to a sacred place, and Mecca is considered the most sacred of the Muslim cities. As a religious duty noted in the Quran (Koran) and the fifth of the Five Pillars of Islam, all healthy adult men and women who are financially able must perform the hajj at least once in their lifetime. History Essays

The Cruelty of Umbrellas free essay sample

One afternoon this summer, I dragged myself out of the house to ride my bike along the Hudson River. It was hot and humid – not the moist, soothing humidity that softly caresses you in a tropical rainforest, but the heavy, burning-your-skin humidity that sits on top of you without asking and swirls the stench of garbage up your nose. But I had promised myself that I would learn to ride my bike with no hands, and my days of summer freedom were slipping away. I rode steadily up the bike path, occasionally lifting my hands briefly before losing balance. I reached my favorite rest stop three miles from home. â€Å"What a Day for a Daydream† danced in my ears from my iPod, and I thought, Why, yes, it certainly is. I parked my bike and lay down on a wooden bench. Curly gray clouds loomed across the river, but I decided I had time to rest before cycling home. We will write a custom essay sample on The Cruelty of Umbrellas or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Just as I got comfortable, a man appeared in my peripheral vision. When he spoke to me, I removed my earbuds and listened to his calm, thickly accented voice. â€Å"It looks like its going to rain,† he said. As if that were all the permission they needed, the clouds released light raindrops that spotted the bench. â€Å"I was just like you once,† the man continued. â€Å"One day a long time ago, I went for a bike ride and lay down on a bench, even though it started to rain. People walking by me probably thought I was crazy.† In New York City, it is always a guessing game whether a stranger who talks to you is â€Å"crazy,† but I knew at that moment this man was not. I studied his gray mustache and wrinkles as he told me that the raindrops were like soft little fingers on his face. â€Å"Rain is like therapy,† he said, â€Å"when you just lie there and let it fall on your face.† It was as though he was narrating my thoughts. He continued to talk, and I imagined his home life. He had immigrated from a small town in eastern Europe, and he hung pots and pans on the wall in his kitchen. â€Å"You are from China?† he asked. â€Å"Well, I am half Chinese,† I replied, surprised that for the first time in my life, a stranger could see my true ethnicity, instead of supposing I was Mexican, Hawaiian, or Filipino. â€Å"Im taking a tai chi class, and theres this word, Kua, that means ‘Everything in the body is connected.† He began to sway a little. â€Å"When the shoulders move, the hips move. Everything is connected.† The rain fell harder, and lightning flashed like the gods were having a photo shoot. I told the man Id better get home. â€Å"Nice to meet you,† he said, and we called each others bikes beautiful before parting forever. I had never ridden in the rain before. Would my bike skid and fall over? But riding on the wet pavement was surprisingly smooth. The raindrops smacked me so hard I wondered what Id done wrong until I realized it was hail. I narrowed my eyes to see the path ahead of me and gripped the wet handlebars tightly. I was disheartened that I wouldnt be able to practice my hands-free skills on the way home. But then a crazy thought crept into my mind †¦ Why not? And at that moment, I experienced one of the most liberating sensations of my life. The wind and icy summer rain whipped my face as my bent knees took turns being first and I raised my arms in the air, my balance holding strong. I yelled to no one in particular. Id never been more truly in the moment. Everything was connected. As soon as I reached my block, the clouds shriveled away. I had never experienced a more unusual afternoon. Normally I would have chalked the rain up to bad luck, but I remembered the mans tai chi reference. Who cares if my clothes were soaked? For the first time, I saw the cruelty of umbrellas for barricading us from the soft, therapeutic, tapping fingers. Like an umbrella, the codes of urban society prevent us from having contact with strangers. The danger is understandable, but the thrill of riding a bike with no handlebars and the refreshment of wise words from a mysterious stranger is worth getting a little wet.

How to Construct a Blooms Taxonomy Assessment

How to Construct a Bloom's Taxonomy Assessment Blooms Taxonomy is a method created by Benjamin Bloom to categorize the levels of reasoning skills that students use for active learning. There are six levels of Blooms Taxonomy: knowledge, comprehension, application, analysis, synthesis, and evaluation. Many teachers write their assessments in the lowest two levels of the taxonomy. However, this will often not show whether the students have truly integrated the new knowledge. One interesting method that can be used to make sure that all six levels are used is to create an assessment based entirely on the levels of Blooms Taxonomy. However, before doing this, it is essential that students are given background information and knowledge about the levels of the taxonomy. Introducing Students to Blooms Taxonomy The first step in preparing students is to introduce them to Blooms Taxonomy. After presenting the levels with examples of each to the students, teachers should have them practice the information. A fun way to do this is to have students create questions on an interesting topic in each level of the taxonomy. For example, they could write six questions based on a popular television show like The Simpsons. Have the students do this as part of whole group discussions. Then have them provide sample answers as a way to help guide them to the types of answers you are seeking. After presenting the information and practicing it, the teacher should then provide them with an opportunity to practice using the material being taught in class. For example, after teaching about magnetism, the teacher could go through six questions, one for each level, with the students. Together, the class can construct appropriate answers as a way to help students see what will be expected of them when they complete a Blooms Taxonomy assessment on their own. Creating the Blooms Taxonomy Assessment The first step in creating the assessment is to be clear on what the students should have learned from the lesson being taught. Then pick a singular topic and ask questions based on each of the levels. Here is an example using the prohibition era as the topic for an American History class. Knowledge Question: Define prohibition.Comprehension Question: Explain the relationship of each of the following to prohibition:18th Amendment21st AmendmentHerbert HooverAl CaponeWomans Christian Temperance UnionApplication Question: Could the methods that proponents of the temperance movement be used in a bid to create a Smoking Prohibition Amendment? Explain your answer.Analysis Question: Compare and contrast the motives of temperance leaders with those of doctors in the fight over prohibition.Synthesis Question: Create a poem or song that could have been used by temperance leaders to argue for the passage of the 18th Amendment.Evaluation Question: Evaluate prohibition in terms of its effects on the American economy. Students have to answer six different questions, one from each level of Blooms Taxonomy. This spiraling of knowledge shows a greater depth of understanding on the students part. Grading the Assessment When giving students an assessment like this, the more abstract questions should be awarded additional points. To fairly grade these questions, it is important that you create an effective rubric. Your rubric should allow students to earn partial points depending on how complete and accurate their questions are. One great way to make it more interesting for students is to give them some choice, especially in the upper-level questions. Give them two or three choices for each level so that they can choose the question that they feel most confident in answering correctly.

Breast Cancer And Its Effects On Cancer

Breast cancer begins as a group of cancer cells that invade tissues in the breast . When new cells form when they are not needed from the body or don 't die when they are supposed to, a build up of cells creates a mass of tissue called a tumor or lump. Breast cancer is a malignant tumor that forms in the tissues of the breast. Mostly in women but can also occur in men. Statistics show that 1 in 8 women in America will have invasive breast cancer in her lifetime and it is estimated that†¦ and colleges revisited a previously studied subject of DNA Methylation of the hTERT gene in breast cancer to see if they could reproduce previous findings using a more practical method (1). MS-PCR is a cost efficient and simple non-time consuming process to perform; therefore, it is a practical way to amplify DNA in methylation studies. The hTERT gene codes for telomerase which is especially active in cancer cells. Methylation of the DNA in the -600 bp region upstream of the transcription site is linked†¦ are over two hundred types of cancer. (Professor Walkowicz) More than seven million people world-wide die every year from this terrible disease. (Professor Walkowicz) Over sixty percent of cancer is preventable but how do these statistics change when compared with gender? Is the mortality rate disproportional when it comes to sex? According to recent reports men are more likely to get cancer and die of cancer than women. For example, according to data compiled by Cancer Research UK, men were sixty†¦ Breast cancer is one of the leading cancers that affect a myriad of people in today’s society. â€Å"About 1 in 8 U.S. women (about 12%) will develop breast cancer over the course of her lifetime.† (Breast Cancer, 2016). Some people diagnosed with this type of cancer could have the opportunity to detect it early on due to screenings or self-evaluations. However despite early detection, it does not guarantee that the cancer can be treated in its entirety. Different stage levels decide the degree in which†¦ and the main reasoning for that would be breast cancer. During the 1970s-1980s breast cancer mortality increased as oppose to the 1990s-2013 when breast cancer mortality decreased by 37 percent due to early detection and mammography screening1. It is advised that women should perform their own exam at home daily, going along the breast extending into the armpits pressing firmly for any lumps or changes in the breast. Often times, at first, breast cancer could be asymptomatic, meaning showing no†¦ Breast Cancer Breast cancer has been the most concentrated on focus for finding a cure, asides from AID’s, for decades. It is a serious issue that plagues not only women, but, in some rare cases, men too. 1 in 8 United States women (approximately 12%) will develop some form of breast cancer, according to breastcancer.org. One should perform a self-examination once a month. There are 4 stages of breast cancer, with 4 being the most severe. To determine the stage of breast cancer, tumor size, lymph†¦ Breast Cancer It was not that long ago that the author this paper did not understand the entirety of what it meant when someone was told they had breast cancer. Although she had a basic understanding of the horrific consequences, she did not understand how complex and elusive cancer could be. She did not understand the difference between staging and grading tumors, nor the different tumor markers and what they meant. She knew chemotherapy and radiation were treatments, but knew very little about†¦ for breast cancer or cannot afford the costs for mammography screening. The CDC (2014) states that breast cancer is the number one leading cause of death amongst women in the United States. In the year 2014, it was estimated that there were over 232,670 new cases of invasive breast cancer and 62,570 new cases of situ breast cancer (Komen, 2014). According to the American Cancer Society (2014), 1 out of 8 women who are younger than 45 years old has been diagnosed with invasive breast cancer, and†¦ Breast Cancer impacts many people, whether it is the person that has the illness themselves, or even their families. Breast cancer affects the patient in ways such as â€Å"burning breasts, hair loss, liver issues, and going for blood every single week, not to mention having a weakened immune system, and being sick constantly†(Brentin), as described in an interview. Even after one becomes cancer free there are still so many complications from breast cancer. When asked what some of the changes to her body†¦ of different cancers that people tend to hear of. Cancer is abnormal cells that grow out of control and invade a healthy person’s body. When these cells do not grow normally things can go wrong. When cancer occurs it is because the cells divide more than they should and begin to form masses also known as tumors. According to the National Breast Cancer Foundation, the most common type of cancer is breast cancer and is the second leading cause of cancer death in woman. Breast cancer is when the malignant†¦

Design Thinking summative assignment Essay Example | Topics and Well Written Essays - 2000 words

Design Thinking summative assignment - Essay Example The combination allows individuals who may not be trained as designers to apply ingenious tools to deal with a wide range of challenges. It allows the management to take advantage of individual competences that go unnoticed in the traditional problem solving strategies. This paper presents an analysis the concept of design-thinking. It also describes the application of design thinking criteria in Coca-Cola Company. It highlights the benefits identified by embedding design-thinking opportunities through design. The concept of Design-Thinking in Coca-Cola Company The Coca-Cola Company has maintained a significant market share globally for many years, which can be attributed to the company’s competitive strategy of design thinking. Diet Coke is a brand that was developed through design thinking with the intention of offering a new drink targeted at consumers who are gradually moving away from high calorie drinks and also to lessen the company’s carbon foot print emanating from the carbon based preservative ejected in to the atmosphere globally when every carbonated drink is opened (Boutzikas, 2000). The product was also focused on increasing the variety of Coca-Cola products as well as getting precise and instantaneous response with regards to customer preferences. It came in to the US market in 1982 as the first soft drink to use the Coca-Cola trademark since 1886 (Vrontis & Sharp, 2003). In the design thinking for the development of Diet Coke, everyone was considered as part of the whole process. According to (Brian, 2010), success is not only accomplished through combining the managers and the subordinates together, also requires people who are creative and good designers who are motivated by business matters. The Diet Coke project focused on promoting a common attitude with regards to inventiveness in the factory and to bring in external desires such as taste, fashion, music, photography and other things that could help in promoting creativity in the workplace. Design thinking requires a conducive environment for people to feel free to think and utilize their full potential, which results in an amalgamation of different characteristics that the new product will serve (Badke-Schaub et al. 2010). Free collaboration between the various departments in the company enhanced the development and marketing of Diet Coke in 1982 emerging as the bestselling low calorie beverage in the US within a very short period. According to Vrontis & Sharp (2003), free collaboration between the skill sets in the development of Diet Coke was enhanced by allowing each player in the project team to act out of free will to accomplish a common objective. The skill sets involved included strategy and design. Despite being in a different career path, Diet Coke project team participated equally in the project. Each of the components meant a lot in the success of product competitiveness (Boutzikas, 2000). Research and development have significantly contribu ted to innovativeness that has helped Coca-Cola to maintain global competitiveness. Diet Coke was developed in a design thinking approach that linked the global research and development centers to the company’s External Technology Assessment and Acquisition hubs that play an important role of enhancing the link between the company, its associates, industrialists, technological innovators and academics (Isdell & Beasley,

United States in the 1960s Essay Example | Topics and Well Written Essays - 500 words

United States in the 1960s - Essay Example The Civil rights act was meant to solve discriminatory issues and practices in segregated areas of the USA. The act enabled the term extension of the Civil rights Commission (which was previously a two year fixed term), to ensure proper oversight of the registration and voting practices (DeKoven, 2004). President Dwight Eisenhower signed the act into law, and it eliminated legal loopholes found in the 1957 Civil Rights Act. Post modernism during the late 20th century entailed movements in the criticism, arts and architecture that departed from modernism. Postmodernism entails skeptical interpretations or analysis of architecture, literary criticism, culture, philosophy, history, arts, economics and fiction. Postmodernism is at times associated with several movements that acted against tendencies of modernism, and are generally marked by historical elements (Palmer, 2009). For example; Jane Jacob’s book, The Death and Life of Great American Cities published in 1961, represented a critique of urban planning. This is because the book was written within modernism, and illustrated change form modernity to postmodernism in urban planning issues. Part of the cold war phase was experienced in the 1960s in the USA; for example the duration after the Cuban Missile crisis towards the end of 1962, and the beginning of the dà ©tente duration in 1969. The USA engages in cold war with the Soviet Union in the 1960s, despite internal issues like John Kennedy’s assassination, anti-Vietnam war movements, and the civil rights movements. In 1968, Czechoslovakia started reforms; however, the reforms halted when the Soviet Union invaded the country. The cold war led to division in the third world. Governments like Libya supported the soviets; on the contrary, governments like Saudi Arabia supported the west were USA is represented (Heale, 2005). The USA economy started the 1960s with a recession. In 1961, the unemployment